Branding Package
The RTP Branding Package is a single download containing the approved logo files and brand guides for both sides of the business: Road Tested Parts on the full-service side and RTP Pick-A-Part on the self-service side. It is the one place to get artwork for signage, vehicle graphics, print, apparel, trade shows, vendor requests, and anything else carrying our name.
Everything in the package is current and approved for use. Please pull files from here rather than reusing artwork from old emails, older ZIPs, or screenshots of the website. Logos are updated in this package as locations are added and brands transition, so download a fresh copy any time you start a new project.
Each logo is provided in five file formats. Use SVG or EPS for anything a printer or sign shop is producing, PDF when a vendor asks for a print-ready file, and PNG for web, email, and presentations. JPG is included for systems that will not accept anything else. PNG and SVG support transparency, JPG does not.
Full-Service Logos
The Road Tested Parts logo set covers our full-service locations. Corporate logos are the default choice and apply to the company as a whole. Location-specific logos add a bar beneath the RTP logo naming a single location, and are meant for signage, local advertising, and campaigns tied to one store. Both come in six background variations: dark blue, light blue, grey, and white, plus simplified versions for small sizes and single-color applications.
Self-Service Logos
The RTP Pick-A-Part logo set covers our five self-service yards. As with full-service, corporate logos are used for anything representing the business as a whole, and location-specific logos are reserved for marketing aimed at a single yard. Backgrounds available are red, black, grey, and white, with simplified versions for small or single-color use.
Legacy Brand Logos
Legacy brand logos are the original names our locations operated under before the move to Road Tested Parts and RTP Pick-A-Part. They are included so existing materials can be matched, reprinted, or referenced while the transition finishes.
These logos are being retired by the end of 2026. Do not use them on anything new. Any new signage, print, apparel, or digital work should use the corporate or location-specific logos instead. If you are unsure which applies to your project, contact Marketing before ordering.
Folder Structure
The ZIP is split into two top-level folders, one per division. Inside each, logos are grouped by type and then by file format. Location folders are named with the store number followed by city and state.
Full-Service/
- Brand Standards/
- Road Tested Parts Brand Guide.pdf
Full-Service/Logos/
- Corporate/
- EPS, JPG, PDF, PNG, SVG formats
- Location-Specific/
- 100 Carnesville GA/
- 110 Charles City VA/
- 120 Fredericksburg VA/
- 130 Wilder KY/
- 135 Indianapolis IN/
- 140 Savannah TN/
- 150 West Liberty KY/
- 160 Mt Olive IL/
- 170 Buffalo WY/
- Each with EPS, JPG, PDF, PNG, SVG formats
- Legacy Brands/
- All Foreign Used Auto Parts/
- Bessler Auto Parts/
- Grassy Auto Parts/
- Lacy Auto Parts/
- Mr. R’s Auto Salvage/
- Mullins Auto Parts/
- Raceway Auto/
- Weaver Parts/
- Each with EPS, JPG, PDF, PNG, SVG formats
Self-Service/
- Brand Standards/
- RTP Pick-A-Part Brand Guide.pdf
Self-Service/Logos/
- Corporate/
- EPS, JPG, PDF, PNG, SVG formats
- Location-Specific/
- 103 Maiden NC/
- 133 Louisville KY/
- 134 Hebron KY/
- 141 Savannah TN/
- 151 Lexington KY/
- Each with EPS, JPG, PDF, PNG, SVG formats
- Legacy Brands/
- Bessler’s U Pull & Save/
- Bluegrass U Pull & Save/
- Raceway Pik-A-Part/
- Each with EPS, JPG, PDF, PNG, SVG formats
A few notes on reading the file names:
- Brand Standards holds the brand guide for that division. Read it before starting any design work. It covers color values, typography, clear space, and logo do's and don'ts.
- On [Color] tells you the background the logo is built for, not the color of the logo itself. "On Dark Blue" means the file is made to sit on a dark blue background.
- Simple marks a reduced version for small sizes, embroidery, etching, and single-color printing.
- @2x, @3x, @4x on some legacy files are larger raster exports. Higher numbers are higher resolution. When available, use the highest one for print.
- The -100 on JPG file names is the export quality and can be ignored.
Questions about which logo to use, or need a file or format that is not in the package? Contact Marketing.